Sunday, March 17, 2013

Week 2 – Addressing Customer Needs

Like I mentioned in my previous blog post, UTC is a large conglomerate with five different companies. Over the years I’ve learned a lot about these companies and I believe they do a great job of focusing on the needs of our customers.

My company has been increasingly focused on the need for increasing efficiency in large buildings. UTC offers a suite of products to address individual needs, but packages them in a way that creates even more value for the customer. One example of this is the synergy between Otis and Fire & Security (F&S) products. In a large high rise building there is significant building traffic when everyone arrives for work. Elevators can get backed up and once you get onto a packed elevator car it can take a while to reach your destination. To alleviate this morning traffic, and to provide efficient travel throughout the building, Otis elevators and F&S security scanners step in and direct traffic. To accomplish this, employees swipe their badge to enter the building and based on the floor of their office a screen directs them to a waiting elevator car. Based on the incoming badge swipes, the elevators are assigned a mix of employees to bring to similar parts of the building. The security scanners and elevators serve specific security and transportation needs, but together they provide a greater benefit to our customers.

Ecological considerations have challenged our company to adapt to a greater demand on product efficiency. So not only is it good enough to produce a superior product, we also have to address our customers desire to protect the environment. Pratt & Whitney designs jet engines, and their most recent engine is focused directly on our customer’s desire for eco-conscious air travel. Our newest engine uses a lot less jet fuel and is much quieter than previous jet engines. Another example of this is our newest Otis elevators with ReGen Technology. When the elevators are descending down the elevator shaft they store the energy that is created and use it to ascend back up the elevator shaft. Both of these products allow our customers to address ecological demands.

Sikorsky is a helicopter manufacturer, but it specifically meets the need of getting people to destinations not reachable by conventional means of transportation. So we have helicopters designed for travel to oil rigs, metropolitan areas, war zones, and types to handle search and rescue activities. But we also build small planes that allow people to fly to destinations that cannot be reached by larger planes. Sikorsky has always been a helicopter manufacturer, but it knows it’s in the market of transporting people to those “hard to reach” places!

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